Imyizerere y'inyangamugayo yatangijwe hashize imyaka umunani nk'iyandikwa ry'umuguzi ku baguzi ndetse no kwiyongera kwayo mu myaka ibiri yakurikiyeho mu bacuruzi bakomeye bo muri Amerika, byagaragaje intambwe yambere mu mpinduramatwara ya diaperi kugeza na n'ubu. Mugihe ibirango byicyatsi kibisi byari bimaze kubaho mumwaka wa 2012, Inyangamugayo yaguye kubibazo byumutekano no kuramba kandi irashoboye gutanga ikariso yari imbuga nkoranyambaga. Urutonde rwibicapo biboneka kugirango uhitemo kandi uhitemo mugusanduku wihariye wanditseho agasanduku k'ibitabo byahise bihinduka imvugo yimyambarire isangirwa kurubuga rwa interineti rwimyaka igihumbi.
Kuva icyo gihe, twabonye ko hagaragaye ibicuruzwa bishya byakozwe nyuma yimiterere isa, yasanze icyicaro cyayo mu gice cya premium ariko iherutse gukura kugira ngo igenzure icyerekezo gishya cya masstige: ibicuruzwa bihendutse bigurishwa nkibintu byiza cyangwa bihebuje. Ibirango byigihugu P&G na KC byashyize ahagaragara imirongo yabo yo hejuru yimyenda yimyenda muri 2018 na 2019, hamwe na Pampers Pure na Huggies idasanzwe. Nanone gutanga ikirego mu gice cya premium hashyizwe ahagaragara Healthynest, abiyandikisha "bishingiye ku bimera" bikubiyemo inzira y'ibikorwa ku bana; Kudos, impapuro zambere zifite urupapuro rwo hejuru rwa 100%; na Coterie, imikorere-yimikorere ikomeye cyane. Ibintu bibiri bishya byerekanye iterambere ryinshi mu murenge wa masstige ni Mwaramutse Bello (wagurishijwe nka “premium, ishingiye ku bimera, ibicuruzwa bihendutse by’abana”) na Dyper, imigano viscose yangiza ibidukikije ishobora kwangirika mu nganda zifumbire mvaruganda. Agashya kuri uyu mwanya uhiganwa cyane ni P & G's All Good diaper yatangijwe gusa muri Walmart, igiciro kimwe na Muraho Bello.
Ibyinshi muri ibyo bicuruzwa bishya bifite icyo bihuriyeho: Agaciro kongerewe binyuze mubikorwa byo gushimangira inshingano, kwiyongera mubisabwa bishingiye ku mutekano (hypoallergenic, chlorine-free, "non-toxic"), urwego rwo gutanga isoko rirambye binyuze mu bimera cyangwa PCR, cyangwa guhinduka n'imbaraga zishobora kubaho.
Nibihe Bihe Byingenzi Byingenzi Muri Diapering Kujya Imbere?
Kwibanda kubintu bisanzwe nibiranga ababyeyi bashobora kwishimira harimo kunoza imikorere bijyanye, ubwiza nkibishushanyo bisekeje cyangwa byabigenewe hamwe nudusanduku twabigenewe twababyeyi, bizaba mubambere mubisabwa n'abaguzi. Mugihe agace gato k'ababyeyi b'imyaka igihumbi bazakomeza gusunika impapuro zicyatsi kibisi (kandi bagashyira amafaranga yabo aho bahagaze), ibyinshi mubitera imbaraga zirambye bizakomeza guturuka mumiryango itegamiye kuri leta hamwe nabacuruzi bakomeye bujuje intego za ESG, aho kuba abaguzi babimenyeshejwe bake.
Igihe cyo kohereza: Gicurasi-27-2021
